top of page

SATOSHI SHINADA: A Fashion Journey

Satoshi Shinada, also known as Christian Gail, embarked on a transformative journey in the world of fashion. His odyssey began in the bustling streets of New York, where he pursued his passion for fashion and design.

Upon returning to his homeland, Japan, Shinada joined the ranks of Donna Karen NEW YORK as a merchandiser, bringing a taste of New York's fashion scene to Japan.

His career took a significant turn when he assumed the role of director for the P.B. department at the prestigious MARUI department store. It was during this tenure that he oversaw the ambitious renovation of the Young Building store in the vibrant district of Shibuya. This endeavor marked the birth of SHIBUYA MARUI JAM, a dynamic department store that challenged and redefined the traditional concept of retail spaces.

After an illustrious career at MARUI, Satoshi Shinada set his sights on international horizons. He ventured to China and assumed the role of director for the fashion floor at the renowned "世貿天階" department store in Beijing. In this role, he orchestrated a series of groundbreaking reforms, leaving an indelible mark on the fashion landscape.

With a wealth of experiences accumulated across various roles and regions, Shinada returned to his native Japan in 2014. It was here that he embarked on his most ambitious project yet: the launch of the HYPER COUTURE STORE at Nagoya PARCO. This venture represented the zenith of his career, epitomizing his vision for the future of fashion.

At the core of the HYPER COUTURE STORE lies a revolutionary concept: a

Global Fashion S24 037.jpg

"FASHION THEME PARK." Drawing from his extensive background in the department store industry, Shinada transcended conventional boundaries, transforming the store into a realm that ignites dreams. It seamlessly combines elements of fashion, entertainment, and amusement, redefining the shopping experience.

The store's remarkable journey extended beyond Nagoya, as it expanded to Laforet HARAJUKU. Its growth continued unabated, reflecting Shinada's innovative spirit. The HYPER COUTURE Collection, a testament to his visionary thinking, embodies his unique artistry, including distinctive paint techniques and innovative remake ideas, setting it apart from conventional brands.

This year brings exciting collaborations, as DJ KOO and Astro Boy join forces with Satoshi Shinada, further elevating anticipation for this exceptional collection.

DJ KOO x HYPER COUTURE Collaboration


We're thrilled to bring you DJ Koo's official clothing line, designed with passion and expertise by our talented design team.

Don't miss the chance to own unique and expressive pieces that perfectly embody your style and personality.

Join us on this musical and fashion journey and feel privileged like never before. Shop now at Hyper Couture and be a part of this unforgettable collaboration!

bottom of page